Frienddy

A wearable coaching platform
bridging home and clinical settings

Our mission

Make everyday routines feel gentler, and keep families and professionals in sync, so each child can grow with confidence.

For families For therapists For schools

Why Frienddy?

Frienddy is not just a reminder app or a casual chatbot. It’s a feedback-driven support system that connects children, parents, and therapists, so everyday routines and communication can continuously inform care.

Closed-loop, three-way support

Routine progress and simple emotional cues are shared across home and therapy, turning daily life into actionable insights.

Therapist-anchored AI

The AI follows therapist-guided CBT/ABA scripts, helping refine prompts over time and reduce the between-session gap.

Character-led independence

A calm avatar delivers prompts in a friendly way, reducing friction and supporting self-execution through repeatable encouragement.

Product

Real screens, built for gentle guidance and coordinated care.

Child smartwatch app

watchOS + Android

Child watch app, simple response buttons

Distraction-free interface for scheduled tasks and routines
Secure AI companion for check-ins and guided prompts
Kid-friendly responses with taps or short messages

Parent smartphone app

iOS + Android

Parent app, today's routine list on smartphone

Assign tasks (for example, “Brush teeth at 8:00 AM”) and adjust schedules
Track completion frequency, timing, and skipped routines
Communicate securely with the child, without adding pressure

Therapist web dashboard

React + Supabase

Upload task-specific scripts (CBT/ABA based) for consistent coaching
Monitor engagement analytics (for example, average time to completion)
Adjust therapeutic content dynamically, based on real-world patterns

Connect

A closed-loop flow between child, parent, and therapist, so guidance and progress stay aligned.

Parent sets routines
Child completes, checks in with the companion
Therapist reviews patterns, updates scripts

Diagram connecting child, parent, and therapist in a closed loop

Team

A small team combining lived experience, clinical guidance, and engineering.

Nataliya Minskii, MBA

CEO & CFO

20+ years in finance and medical technology, parent of a child with ASD.

Kinneret Kanik, MBA

CTO

Architecture, backend integration, smartwatch and mobile deployment.

Mihoko Horigome, MBA

COO

Operations, partnerships, and pilot management.

Levi Sverdlov

AI Architect Consultant

LLMs, RAG, fine-tuning, designs personalization and safety layers.

Valeria Vlasova

Therapist Consultant

Licensed ABA/CBT therapist, supports clinical validity and ethics.

Contact / Request a demo

Send us a message, we will get back to you!